[ Case Study Headline ]
[ One-sentence summary of the business problem and the strategic intervention. ]
[ Origin Story Headline ]
[ Two to three sentence summary of the carpenter-to-CMO arc — $17/hour to $40M+ in attributed revenue, the unconventional path, the operating philosophy that came from it. ]
[ Optional second paragraph: the belief thesis stated plainly. Marketing can only amplify meaning that already exists. The work I take on, the companies I work with, and the way I work all start there. ]
[ Thesis Section Headline ]
[ One-paragraph framing: the operating principles behind the work. Not a content marketing dump — three to six core ideas that explain how I approach the job. ]
Belief Artists
[ Two-to-three sentence summary of the belief thesis. Marketing can only amplify meaning that already exists. The companies that win are the ones where belief is real and shared. ]
Read More →Spend More on Less
[ Two-to-three sentence summary. Fewer, higher-quality clients, projects, and experiences over volume-based approaches. Why constraint outperforms scale in creative work. ]
Read More →The Marketing Power Deficit
[ Two-to-three sentence summary. Why marketing never accumulated institutional power despite driving business success — and what that means for the next generation of practitioners. ]
Read More →[ Framework Title ]
[ Two-to-three sentence summary of how you approach a specific aspect of the work — could be on positioning, creative development, channel strategy, or the consultative engagement model. ]
Read More →[ Framework Title ]
[ Two-to-three sentence summary. Could be the AI-as-production-infrastructure thesis, the fragmented-industry opportunity thesis, or another point of view that signals depth. ]
Read More →[ Framework Title ]
[ Two-to-three sentence summary of a sixth framework or thesis. Filling out the grid to six creates the sense of depth without requiring twenty entries. ]
Read More →[ One single, exceptional, named testimonial. The kind of quote that sounds like a real human said it — specific, unguarded, ideally referencing a measurable outcome or a specific moment. Two to four sentences max. ]
[ Episode Title ]
[ Talk Title ]
[ Article Title ]
Make Your
Pitch
Think we should work together? Tell me about your company, what you're trying to accomplish, and why you believe in it. If I believe in it too, we'll talk.